Putra, R.Y. and Rakotarisoa , M.H.S. 2025. Exploring the Impact of Green Branding and Greenwashing on Sustainable Consumer Behavior . International Journal of Economics and Business Issues. 4, 2 (Dec. 2025), 1–12. DOI:https://doi.org/10.59092/ijebi.vol4.Iss2.81.