(1)
Endang Hariningsih; Benedictus Tetuka Global Samanta; Kristianus Dasilva Jenaro; Birgita Weni; Angela Tyas Damaisha; Abubakar, U. Beyond Engagement: Examining the Effects of Brand Love and Gamification Marketing on Hedonic and Utilitarian Value in Roblox. IJEBI 2026, 5, 01-19.