ENDANG HARININGSIH; BENEDICTUS TETUKA GLOBAL SAMANTA; KRISTIANUS DASILVA JENARO; BIRGITA WENI; ANGELA TYAS DAMAISHA; ABUBAKAR, U. Beyond Engagement: Examining the Effects of Brand Love and Gamification Marketing on Hedonic and Utilitarian Value in Roblox. International Journal of Economics and Business Issues, [S. l.], v. 5, n. 1, p. 01–19, 2026. DOI: 10.59092/ijebi.vol5.Iss1.99. Disponível em: https://www.ij-ebi.com/index.php/files/article/view/99. Acesso em: 21 jul. 2026.