HARISH, M.; AHMAD IKHWAN , S. Identifying The Role of Endorser Credibility and Advertise Effectiveness To Develop A Model of Purchase Intention. International Journal of Economics and Business Issues, [S. l.], v. 3, n. 1, p. 52–61, 2024. DOI: 10.59092/ijebi.vol3.Iss1.40. Disponível em: https://www.ij-ebi.com/index.php/files/article/view/40. Acesso em: 31 jan. 2026.