[1]
Endang Hariningsih, Benedictus Tetuka Global Samanta, Kristianus Dasilva Jenaro, Birgita Weni, Angela Tyas Damaisha, and U. Abubakar, “Beyond Engagement: Examining the Effects of Brand Love and Gamification Marketing on Hedonic and Utilitarian Value in Roblox”, IJEBI, vol. 5, no. 1, pp. 01–19, Jun. 2026.