1.
Endang Hariningsih, Benedictus Tetuka Global Samanta, Kristianus Dasilva Jenaro, Birgita Weni, Angela Tyas Damaisha, Abubakar U. Beyond Engagement: Examining the Effects of Brand Love and Gamification Marketing on Hedonic and Utilitarian Value in Roblox. IJEBI [Internet]. 2026 Jun. 1 [cited 2026 Jul. 21];5(1):01-19. Available from: https://www.ij-ebi.com/index.php/files/article/view/99