1.
Harish M, Ahmad Ikhwan S. Identifying The Role of Endorser Credibility and Advertise Effectiveness To Develop A Model of Purchase Intention. IJEBI [Internet]. 2024 Jun. 18 [cited 2026 Jan. 31];3(1):52-61. Available from: https://www.ij-ebi.com/index.php/files/article/view/40