International Journal of Economics and Business Issues

Corporate Social Responsibility and Its Effects on Brand Trust in Bank: Evidence from Nigeria

2023-08-07T07:39:20+07:00

The purpose of this study is to determine how corporate social responsibility (CSR) affects consumer trust in the banking industry. The study's emphasis is on CSR's four primary facets: economic, legal, ethical, and philanthropic. A model was used in this study to demonstrate the effects of several CSR elements on brand trust. A questionnaire was distributed to 400 bank clients, and 397 responses were received, valid and entered for descriptive and cause effects as the method of gathering primary data from respondents for analysis. The results showed that clients view CSR initiatives as a key component when engaging with banks. When banks engage in these activities, their brand trust is strengthened, and CSR activities and brand trust have statistically been linked in favorable and substantial ways. Customers of banks have different perceptions of the relevance of these activities. The findings would be enhanced by a larger sample size, the inclusion of more stakeholders, such as employees and managers, and the replication of the study in other nations. In order to improve their corporate reputation, banks are encouraged to take into account the study's variables in their operations and promote CSR. The topic of CSR has been covered in a lot of research, but only a small number of them focus on the banking industry and the Dala Kano, notably in Nigeria. For a better understanding of CSR initiatives and their implications on brand trust, this study recommends further research in the field.

Effect of sensory marketing in Consumer behavior during the Act of purchase: a case study of supermarkets

2023-08-07T07:50:07+07:00

Today, engaging the public’s feelings appears to be a new spearhead for some companies, but practitioners have realized the value of using sensory marketing. The objective of this study is to discover the kinds of situations that affect consumer behavior. A survey of 75 shoppers in a busy supermarket in Antananarivo was conducted using non-probability purpose sampling. Methods such as observation, interviews, and bibliographic review were also used to develop this research paper. Multivariate analysis such as correspondence factor analysis (CFA) and Multiple correspondence factorial analysis (MCA) were the main tools to explore the variables. The results showed
that music gives a feeling of pleasure and satisfaction to consumers. Taste is the best way to get buyers to consume more. Tactile marketing creates a positive behavioural reaction in consumers and visual marketing improve their well-being. The findings provided contribute to the improvement of a strategy to better engage consumers in supermarkets.

Green Human Resource Management Practices: A Study on The Banking Sector of Pakistan

2023-08-07T07:57:06+07:00

This study focuses on the importance of Green Human Resource Management (GHRM) practices in managing environmental concerns. We collected data from 204 respondents across seven sample banks using a semi-structured questionnaire and analyzed it using the SPSS software. Our findings suggest that although all selected banks are aware of ecological issues and try to implement green practices in their regular activities, few have a formal green policy. We also identified challenges organizations face in implementing GHRM practices, including outdated technology, high initial investment, ineffective policies, lack of community and government support, and a general lack of environmental consciousness. Our study highlights the vital role of the human resource department in creating a green workplace that influences green recruitment and selection, green training and development, green reward and compensation, green performance management, green employee involvement, and environmental sustainability.

The Effect of Corporate Social Responsibility Expenditure and Board National Diversity on Firm Value with the Availability of Sustainability Report as a Moderation Variable

2023-08-07T08:05:17+07:00

This study is to provide evidence on the effect of corporate social responsibility expenditure and board national diversity on corporate value. We also test the role of the availability of sustainability reports as a moderating variable on this relationship. Our samples are Indonesian-listed companies on the Indonesia Stock Exchange from 2011 to 2020. Tobin's Q is used to measure firm value. The CSR expenditure is measured by the amount of CSR expenditures reported in the annual report. In contrast, the board’s national diversity is measured by the company’s ratio of foreign board members. The availability of sustainability reports is a dummy variable. The results suggest that CSR expenditure and board diversity do not affect firm value. Moreover, the results indicate that the availability of sustainability reports has a negative moderating effect on the relationship between the ratio of foreign commissioners and firm value, and, on the contrary, has a positive impact on the relationship between the ratio of foreign members of the board of commissioners and firm value. We may imply that companies with a high proportion of foreign member boards of commissioners and provide sustainability reports have higher firm value than companies that do not provide sustainability reports. Our study suffers from some limitations. First, most of our samples do not have foreign commissioners on their board. Second, the Indonesian authority does not strictly regulate the disclosure practices of CSR-related expenditures. Third, future researcher may use another measure of sustainability report, like the quality of the report.

Does consumer healthy lifestyle influence the consumption patterns of Malaysian consumers?

2023-08-07T07:26:52+07:00

This paper was designed to examine the effects of price and place on the consumption patterns of healthy food and a healthy lifestyle, as well as the mediating effects of a healthy lifestyle between the specified linkages. A quantitative research design approach as selected, and a questionnaire was formulated for primary data collection. The variables were measured using 21 items sourced from previous studies. The systematic sampling technique assessed all the items using a five-point Likert Scale, with 500 questionnaires distributed to academicians from four Malaysian Universities. A total of 357 responses were received, representing a 71.4% response rate. The analysis utilized Partial Least Squares (PLS) regression and descriptive methods. The findings suggest that there is a direct relationship indicating that consumers’ healthy lifestyle, price, and place are significant predictors of consumption patterns. Furthermore, the mediating effects of a healthy lifestyle show that it plays a significant role in mediating the relationship between price and place with consumption patterns. Malaysian consumers have a strong concern about healthy food consumption patterns. It is recommended that managers prioritize strategies that place more significance on promoting a healthy lifestyle in the context of healthy food consumption patterns. The study also discusses the implications for various stakeholders, along with its limitations, and provides recommendations for future research.

Determinants of Audit Report Lags of Public Companies in Indonesia

2023-08-07T08:11:47+07:00

The Indonesian Financial Service Authority (FSA) mandates that every listed company submit its financial reports by the end of the fourth month following the end of the financial year. When COVID-19 struck the world in 2020, the FSA extended the reporting deadline until the end of May. This policy was implemented to account for delays caused by COVID-19. This research aims to determine the factors associated with audit report lags and ensure the timeliness of financial reporting. This research is categorized as descriptive verification research. The descriptive method employed in this study aims to elucidate the determinants of audit report lags. The verification research aspect involves conducting hypothesis tests to examine the relationship between profitability, leverage, the size of Public Accounting firms, and audit opinions on audit report lags. Our research was conducted to gather empirical evidence regarding the relationship between profitability, leverage, the size of accounting firms, and audit opinions on audit report lag. This research contributes to maintaining the relevance of the information contained in financial reports. The test results indicate that profitability positively correlates significantly with audit report lags. Companies audited by the Big Four firms have shorter audit durations compared to non-Big Four firms.Additionally, companies with standard audit opinions experience shorter audit durations than those with non-standard audit opinions. Leverage was found to have no significant correlation with audit report lags. Our findings suggest that smaller firms tend to delay their reports. However, they are published as soon as possible when audited by a reputable accounting firm and receive a standard audit opinion. The COVID-19 pandemic may have prompted our sample companies to postpone their reports. Future studies should consider the pandemic's impact on audit report lag.