International Journal of Economics and Business Issues

The Influence of Consumer Attitude on Green Purchase Intention: The Moderating Role of Subjective Norms in Eco-Friendly Tissue Products

2026-02-22T13:41:40+07:00

This study investigates the role of consumer attitude in shaping green purchase intention for eco-friendly tissue products and examines whether subjective norms moderate this relationship. Drawing on the Theory of Reasoned Action and consumption value theory, this study conceptualizes consumer attitude as being influenced by functional, emotional, egoistic (health-related), social, and economic values. A survey was conducted among consumers of environmentally friendly tissue products in Bandar Lampung, Indonesia, yielding 152 valid responses. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that consumer attitude has a positive and significant effect on green purchase intention. Functional value, egoistic value, and social value significantly enhance consumer attitude, whereas emotional value shows no significant effect. Interestingly, economic value exerts a significant but negative influence on consumer attitude, suggesting that higher price sensitivity may reduce favorable attitudes toward eco-friendly tissue products. Furthermore, subjective norms do not significantly moderate the relationship between consumer attitude and green purchase intention. These findings contribute to the green consumption literature by demonstrating that, for low-involvement and frequently purchased green products, purchase decisions are primarily driven by individual evaluations rather than social pressure. This study extends the application of the Theory of Reasoned Action by highlighting the limited role of subjective norms in everyday green consumption contexts. The results also provide practical insights for marketers and policymakers to emphasize functional performance, health benefits, and social value rather than moral appeals or price-based strategies when promoting eco-friendly tissue products.

The Impact of Board Demographic Diversity on the Financial Performance of Banks in South Sudan

2025-06-19T18:33:32+07:00

This study investigates how demographic characteristics, specifically age, gender, and ethnicity of board members, influence the financial outcomes of commercial banks in South Sudan. Financial performance was assessed using Return on Assets (ROA) and Net Interest Margin (NIM). The analysis revealed that none of the examined diversity dimensions had a significant impact on financial performance. The findings indicate that demographic diversity does not affect ROA or NIM, suggesting that these attributes may not play a decisive role in bank profitability in the South Sudanese context. Thus, the data support the notion that there is no direct empirical relationship between board demographic diversity and financial outcomes in this setting.

The Influence of Organizational Support and Job Satisfaction on Employee Performance Through Work Engagement

2026-02-22T13:20:23+07:00

The purpose of this study is to examine the effect of organizational support and job satisfaction on employee performance, with work engagement serving as a mediating variable. The novelty of this study lies in exploring the combined influence of organizational support and job satisfaction on employee performance through work engagement. This research employed a quantitative approach using the SMART PLS instrument. Primary data were collected through questionnaires administered to Civil Servants (PNS) in the Riau Islands Provincial Government. The study determined a sample of 370 civil servants. The results indicated that all questionnaire items were valid and reliable, demonstrating that the constructs used in this study were appropriate for analysis. The findings of this research are expected to provide useful insights for understanding and improving employee performance. Specifically, the study offers information that can serve as a basis for consideration, support, and decision-making regarding employee performance, particularly in relation to organizational support, job satisfaction, and work engagement.