International Journal of Economics and Business Issues
https://www.ij-ebi.com/index.php/files
<p><strong>International Journal of Economics and Business Issues (IJEBI)</strong> is an open-access peer-reviewed journal dedicated to publishing high-quality and original review Literature, Case study, Conceptual, and empirical research papers within the broad fields of Economics and Business Management. The journal welcomes contributions from all disciplinary perspectives when these are applied to Economics and /or Business Management. International Journal of Economics and Business is an open-access journal in the fields related to Management, marketing, finance, economics, and tourism. International Journal of Economics and Business Issues is an international publication that covers all geographical areas and is strictly well-written in English. All papers are open access and all papers are subjected to a strict double-blind review process.</p> <p><strong>Online ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/2958-6429">2958-6429</a><br /><strong>Print ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/2958-6410">2958-6410</a></p> <p><strong>Frequency:</strong> June - December<br /><strong>Indexing:</strong> <em><a href="https://scholar.google.com/citations?user=IeYc65oAAAAJ&hl=fr&authuser=7"> Google Scholar</a>, <a href="https://journals.indexcopernicus.com/search/details?id=125652">Index Copernicus</a>, <a href="https://www.crossref.org/">Crossref</a><br /></em></p>ASTA Research Centeren-USInternational Journal of Economics and Business Issues2958-6410Exploring the Impact of Green Branding and Greenwashing on Sustainable Consumer Behavior
https://www.ij-ebi.com/index.php/files/article/view/81
<p>Our study aims to comprehend the intention to purchase environmentally friendly products, particularly electric motorbikes, using the Stimulus Organism Response theory. Using convenience sampling, we collected data via <em>LimeSurvey</em> from 508 electric motorbike users. The data were analyzed using structural equation modeling in SmartPLS. Our findings show that (1) greenwashing significance influences brand credibility. (2) Greenwashing significantly affects perceived value. It happens when consumers feel betrayed by companies because of greenwashing. (3) We find that green brand image and credibility are complementary. (4) Green brand image significantly affects perceived value. The green brand value of a product can influence consumers' perceptions through value creation. (5) Perceived value positively influences green purchase intention. Perceived value that incorporates ecological aspects significantly affects green purchase intention. (6) Brand credibility positively affects green purchase intention. Low risk and trustworthiness augment brand credibility and influence future buying behavior. Our study provides significant insights and evidence-based solutions to address the detrimental effects of greenwashing on brands by closely examining its complex dynamics, underlying mechanisms, and intricacies.</p>Ronaldo Yolanda PutraMaminiaina Hertiaina Sedera Rakotarisoa
Copyright (c) 2026 Ronaldo Yolanda Putra, Maminiaina Hertiaina Sedera Rakotarisoa
https://creativecommons.org/licenses/by-sa/4.0
2025-12-012025-12-014211210.59092/ijebi.vol4.Iss2.81The Impact of Board Demographic Diversity on the Financial Performance of Banks in South Sudan
https://www.ij-ebi.com/index.php/files/article/view/67
<p>This study investigates how demographic characteristics, specifically age, gender, and ethnicity of board members, influence the financial outcomes of commercial banks in South Sudan. Financial performance was assessed using Return on Assets (ROA) and Net Interest Margin (NIM). The analysis revealed that none of the examined diversity dimensions had a significant impact on financial performance. The findings indicate that demographic diversity does not affect ROA or NIM, suggesting that these attributes may not play a decisive role in bank profitability in the South Sudanese context. Thus, the data support the notion that there is no direct empirical relationship between board demographic diversity and financial outcomes in this setting.</p>Moses Jok Samuel AtemViverita V.
Copyright (c) 2026 Moses Jok Samuel Atem, Viverita V.
https://creativecommons.org/licenses/by-sa/4.0
2025-12-012025-12-0142132310.59092/ijebi.vol4.Iss2.67