Intention to Use the Good Doctor Health App in Lower-Middle Class

https://doi.org/10.59092/ijebi.vol3.Iss2.48

Authors

  • Carretha Viola Chamara Faculty of Economics and Business, Universitas Sebelas Maret
  • Madeeha Khan Department of Business Administration, Ziauddin University
  • Sania Zafar Department of Business Administration, Ziauddin University

Keywords:

convenience perception, income level, intention to use, level of health knowledge, utility perception

Abstract

This study examines the factors influencing the intention to use the Good Doctor health application, focusing on perceptions of utility and convenience, health knowledge, and the moderating role of income level. Data were collected through questionnaires distributed to the general public, including users and non-users of the Good Doctor app. A total of 250 respondents were initially surveyed, with 166 meeting the required criteria. The purposive sampling method was employed. Structural Equation Modeling (SEM) with path analysis was used for hypothesis testing. The findings indicate that perceptions of utility, convenience, and health knowledge significantly positively affect the intention to use the app. Additionally, higher income levels further enhance the likelihood of using health applications.

Published

2023-12-30

How to Cite

Chamara, C. V., Khan, M., & Zafar, S. (2023). Intention to Use the Good Doctor Health App in Lower-Middle Class. International Journal of Economics and Business Issues, 3(2), 21–35. https://doi.org/10.59092/ijebi.vol3.Iss2.48