Vol. 4 No. 1 (2025): International Journal of Economics and Business Issues

Articles

• Leveraging Campaigns through Digital Marketing Using PESO Model: A Study on Indonesian Digital Banks

  Evan Hansefri, Yohanes Michael Christanto

  47-74

  Abstract viewed: 763 PDF downloaded: 1105

  DOI : 10.59092/ijebi.vol4.Iss1.74

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• SELF-EFFICACY AND PERCEIVED RISK IN GEN-Z ACCEPTANCE OF CRYPTO INVESTMENT APPLICATION PLATFORM USING TECHNOLOGY ACCEPTANCE MODEL

  Taufan Adi Kurniawan, Junaidi Affan, Cesilia Arum Septianingsih

  01-12

  Abstract viewed: 266 PDF downloaded: 272

  DOI : 10.59092/ijebi.vol4.Iss1.68

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• THIS IS WHY WE LEAD: EXPLORING ESG, GENDER DYNAMICS AND MARKET PERFORMANCE IN INDONESIA

  Ika Puspita Kristianti

  12-26

  Abstract viewed: 186 PDF downloaded: 220

  DOI : 10.59092/ijebi.vol4.Iss1.70

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• AN ASSESSMENT OF IMPLEMENTING GREEN HRM PRACTICES ON EMPLOYEES' GREEN PERFORMANCE: THE MODERATING ROLE OF ECO-FRIENDLY BEHAVIOR

  Jelita Br Sitanggang, Talitakumi Bonggoibo, Adela Egie Praswitya, Agustini Dyah Respati

  27-34

  Abstract viewed: 182 PDF downloaded: 214

  DOI : 10.59092/ijebi.vol4.Iss1.69

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• How Personal Cognitive Boost Their Decision to Invest in Pharmacy Industries During Pandemic Covid-19: Cognitive Dissonance Theory Perspective

  Julse Dendena Hamilton, Elsas Queena Nathania, Bibiana Fuji Amelia

  35-46

  Abstract viewed: 220 PDF downloaded: 230

  DOI : 10.59092/ijebi.vol4.Iss1.71

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